Website FAQs every salon should answer (with example answers)
Customers ask the same questions by phone, DM and WhatsApp every week. Answer them clearly on your website and you'll spend less time replying, get more bookings from people who are ready to go, and give Google and any website chat better information. Here are fifteen questions with example answers to adapt.
Updated 9 October 2026 · DeskKit Tools, Belfast
How to use this list
Put the answers on a single FAQ page, link it from your menu and booking page, and reuse the same wording in your Google Business Profile and any chat tool. Keep answers short and specific to your salon. Replace everything in square brackets.
Booking and policies
1. How do I book?
Book online any time at [booking link], or call us on [number] during opening hours. We reply to Instagram and WhatsApp messages within [time].
2. Do you take walk-ins?
We take walk-ins for [services] when we have space, but booking is the best way to avoid waiting. Saturdays are usually fully booked.
3. Do I need to pay a deposit?
We ask for a [£ amount] deposit for [services/new colour clients]. It comes off your bill on the day.
4. What is your cancellation policy?
Please give us [48] hours' notice to cancel or move your appointment. With less notice, or if you don't arrive, we may keep your deposit to cover the time we set aside.
Make sure this matches the policy customers agree to when booking. Our guide on salon deposits covers what's fair.
5. What if I'm running late?
Please call or text us. We'll do our best to fit you in, but if you're more than [15] minutes late we may need to shorten your service or rebook you.
Prices and payment
6. How much does it cost?
Our full price list is at [link]. Prices for colour and longer hair depend on length and thickness, so we'll confirm the price at your consultation before we start.
"From" prices are fine, but say what affects the final price. Nobody likes a surprise at the till.
7. How can I pay?
We accept card, contactless and cash. [We don't accept cheques.]
8. Do you sell gift vouchers?
Yes, in any amount from [£ amount], in the salon or by phone. Vouchers are valid for [12 months].
Services
9. Do I need a patch test?
Yes, for any colour or tint service, including lash and brow tints. We do a quick skin test at least 48 hours before your appointment. It takes five minutes and you can pop in any time we're open.
Follow the instructions of the products you use. Many colour and tint manufacturers require an allergy alert test 48 hours before each application.
10. How long will my appointment take?
A cut and blow-dry takes about [45 minutes]. Full colour takes [2 hours], and highlights or balayage can take [3 hours or more]. We'll give you a time when you book.
11. Do you do children's cuts?
Yes, for children aged [age] and up. Prices are on our price list.
12. Can I have a consultation first?
Yes, free consultations take about 15 minutes and are a good idea before big colour changes or extensions.
Getting here
13. Where are you and where can I park?
We're at [address], [landmark]. The nearest parking is [car park/street], and the [bus route] stops [distance] away.
14. Is the salon accessible?
[We have step-free access and an accessible toilet.] / [There is one step at the entrance. Let us know if you need help and we'll do what we can.]
15. When are you open?
[Hours]. We're closed on bank holidays unless we say otherwise on our booking page and Google profile.
In Northern Ireland that includes St Patrick's Day and the Twelfth, so keep your Google hours updated for those.
Where to put your FAQs
- Your website: one clear FAQ page, linked from the menu.
- Your booking page: at least the deposit, cancellation and patch test answers.
- Your Google Business Profile: keep hours, services and the business description consistent with your FAQs.
- Saved replies: in Instagram and WhatsApp Business, so you can answer DMs in one tap.
- A website chat: an AI chat answers best when it has a complete FAQ list to work from. See our guide to choosing an AI chat.
Keep it up to date
Review your FAQs whenever your prices, hours or policies change, and at least every few months. Out-of-date answers cause more trouble than no answers at all.
Not sure what your answers should be? Belfast Salon Desk Kit has free guides on writing a salon no-show and cancellation policy and pricing salon services.
Frequently asked questions
What should a salon FAQ page include?
At least how to book, deposits and cancellations, prices and what affects them, payment methods, patch tests, appointment lengths, location and parking, accessibility and opening hours.
Should salons put prices on their website?
Yes. Clear prices, or "from" prices with what affects the final cost, save time and build trust. Confirm the exact price at consultation before you start.
Do I need a patch test before a hair colour?
Many colour and tint manufacturers require a skin allergy alert test 48 hours before each application. Salons should follow the instructions for the products they use.
More guides
General information for small businesses, not legal or professional advice. Rules change, so check the official sources linked above before you rely on them.